Tahor Group was established in the Spring of 2014. The company’s goal is to provide both the skills and experience of a large agency with the ingenuity, singular attention and affordability that can only be offered by a boutique firm. After client evaluation, our team develops a tailor made plan that addresses all areas of the business from marketing to finance.
For the opening of New York Fashion Week in September 2014, the Tahor Group put on a groundbreaking event that closed Central Park South. A "moving runway" of couture laden models paraded in New York City’s famous horse and carriages. Our clients were Viktor De Souza and The Horse and Carriage Association. The collaboration received 92 million media impressions. CNN praised the Tahor Group, saying we "staged a different kind of runway celebrating everything New York”. The Tahor Group then went on to do several campaigns with the Horse and Carriages, one of which was titled “High Tea at the Stables”. Another one was a collaboration with Amazon. All of our marketing campaigns are covered by major publications such as New York Times, The Daily News, Reuters and Wall Street Journal.
The Tahor Group created TLV RUNWAY NYC, which was endorsed by the Consulate General of Israel. The marketing campaign exposed the Israeli brand to it’s first NYFW. The occasion at TAO exhibited the creativity and innovation of Israel's achievement in design with Maya Negri and Nirit Dekel.
Our recent marketing plot was a love match between Inbal Dror and Madame Paulette. The goal of the project was to introduce the talents of Israeli designers to NYFW and to increase the footprint of Inbal Dror in the United States. The event, titled "Happily Ever After", featured The Real Housewives of New York, Dorinda Medley, as host. The event showcased one of Beyonce’s World Formation Tour ensembles. The press praised our event saying it was "Not Your Average Peep Show".